Google Ads management for St. Thomas and London businesses

Fire yourself. We'll handle it

I'm Jason, founder of Sparkstartr, and I run Google Ads for local businesses that want the phone ringing now, not months from now when the map finally comes around.

Google Ads are the quickest way to show up when someone nearby searches for what you sell. It's also the quickest way to pay for clicks that never call, and the difference usually comes down to how the account is set up.

I'm based in St. Thomas and run campaigns for trades and local service businesses across London, Elgin County and Middlesex County, with call and form tracking in place so you can see exactly what each lead costs.

See local results below Book a free call

Hair stylist who's raising her hand saying, "I hate social media"

Raise your hand if you've ever paid for Google Ads and couldn't tell what you got

Most owners who've tried Google Ads on their own, or handed it to someone who set it and forgot it, can tell you what they spent. Very few can tell you how many calls it brought in.

That's usually not because ads don't work for local businesses. It's because the campaign shows up for searches like "jobs", "DIY" or towns you don't even serve, the clicks land on a homepage that never asks for the call, and nobody's tracking what happens next. Every one of those leaks costs real money.

If you already have an account running, that's a fine place to start. I'll look at what you're paying for, show you where the budget is leaking, and fix the account before asking you to spend another dollar.

Hair stylist who is happy that SparkStarter has taken over social media posting for her

How we run your ads

• Search campaigns built around the services you want more of and the towns you actually serve
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• Negative keywords added every week, so you stop paying for searches like "jobs" or "DIY"

• Call and form tracking in place before the first ad runs, so we can tell you what each lead costs

• Pages that ask for the call, instead of sending paid clicks to your homepage and hoping for the best

• A monthly email that shows your spend, your leads and what we changed

Ad management is an add-on to our Growth plan ($697 a month) and fully managed in our Domination plan ($1,197 a month). Every plan is month to month, and your ad spend is paid directly to Google not us.

How the “Fire Yourself” part works

Go find a mirror. Look yourself dead in the eye, thank yourself for every late night spent guessing at keywords and bids in an ad dashboard that was never built for you, then say the two words you've been avoiding: "you're fired." Show yourself to the door.

Once you've stopped laughing (or crying), here's what actually happens next:

1. We start with a free call, look at what your competitors in St. Thomas and London are running, and agree on the jobs you want more of.

2. We set up tracking first, so every call and form from your ads gets counted before a single dollar is spent.

3. We build and launch your search campaigns around the services and towns that actually pay.

4. We tune it every week and send you a monthly email with your spend, your leads and what we changed, and I'll tell you honestly what's working and what isn't.

That's the process. It's not more complicated than that.

Let us take this off your plate because last time I checked, we were the Google Ads experts

social media manager

Your customers and their neighbours are on Facebook and Instagram, and steady posts keep you in mind when they need what you offer. We plan the posts, write them and keep them going out, so you're not staring at a blank caption at the end of a long day.

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website designer

Your website should look as good as the work you do, and it should be easy to call or book you from a phone. We design it, write it, build it and keep it running, so you're not the one fixing a broken contact form on a Sunday.

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Follow-ups

A missed call on a busy day is a customer who goes somewhere else. When you can't pick up, the caller gets a text back right away. New leads and open quotes get a follow-up before they go cold, and once the work's done, your customer gets a text asking for a review.

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Meta/Google ads

When you need customers now, or you want more of a certain kind of work, ads can fill the gap. We build campaigns around what you want to sell more of, target the towns your customers live in, and send each click to a page that matches what the person searched for.

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Local SEO

People search by town, like "plumber St. Thomas" or "hair salon London." We make sure your site shows up for what you do in the towns you serve, and we track where you rank. That's how PMD Excavation went from page 6 to page 1 on Google in 4 weeks.

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GBP manager

When someone looks for a business like yours nearby, your Google Business Profile is often the first thing they see. We keep your services, photos, hours and posts current and reply to your reviews, so the profile keeps bringing in customers instead of sitting half-finished.

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Plenty of people can run ads.Understanding SW Ontario is the hard part

A good local campaign isn't about spending more. It's about knowing which towns your customers actually come from, which searches mean someone's ready to hire, and which ones are just people browsing.

We're not working off national trends or a playbook built for some generic city that doesn't exist. We live here. We know the towns, how people around here search, and the best places to eat.

We run search campaigns for local trades in the London area right now, including a tree service and a paving company, and that experience shapes every account Sparkstartr manages. It's the difference between ads that bring in calls and ads that just spend your money.

Book a free call See Pricing

Your business could be the next name on this wall. Be the newest Sparkstartr success story from St. Thomas to fire yourself

PMD Excavation

Elgin County, ON

Maize Boreal

St Thomas, ON

Out On A Limb

London, ON

Life Made Easier

London, ON

Hearts of Hope

St. Thomas, ON

Nucore Asphalt & Concrete

London, ON

Local SEO and Google Ads working together

PMD Excavation

Elgin County, Ontario

Excavation & Construction

What we built

Full custom design

Mobile-first layout

Local SEO built in

Google ad campaign

Dwayne B | Owner
⭐️⭐️⭐️⭐️⭐️

PMD Excavation, Google Review

"Jason is hands down phenomenal! My business needed that website SEO boost and Jason is the man for the job. We have been steady steady ever since hiring him. He completely rebuilt our website and got us to the top of Google. He is a fantastic guy and it's a bonus having someone local we can sit down with in person. Highly recommended if your business needs a spark. Jason is your guy!"

See Dwayne's website

A contractor Steve can count on

Nucore Asphalt & Concrete

London, Ontario

Construction, concrete and asphalt services

What we built

Full custom design

Mobile-first layout

Local SEO built in

Google / Meta ad campaigns

Steve F. | Owner
⭐️⭐️⭐️⭐️⭐️

Nucore Asphalt & Concrete, Google Review

"Great experience working with Jason, the owner of Sparkstartr. He’s always available when you need him, communicates clearly, and is very reliable. He takes pride in his work and always makes sure the job is done right. It’s great working with someone you can count on. Highly recommend Jason!

See Steve's website

Trusted by businesses across St. Thomas, London and Southwestern Ontario

Every client website and result above belongs to a real business here in Southwestern Ontario.

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Trusted by

Someone just clicked your competitors website. It should've been yours

It's not because they're better at what they do or working harder than you. Most of the time, it's because they got their online presence sorted out and you haven't gotten around to it yet.

If you're tired of paying for clicks that don't call, book a free call. We'll look at what your competitors in St. Thomas and London are running before you spend a dollar. No pressure, just an honest conversation about whether ads make sense for your business.

FAQs

How much should I spend on Google Ads?

It depends on your services and how many towns you want to cover, and we'll give you a straightforward recommendation on a free call. Your ad spend is paid directly to Google, separate from our management fee, so you always see exactly where it goes.

How much does Google Ads management cost?

Ad management is an add-on to our growth plan at $697 a month, or fully managed in our domination plan at $1,197 a month. Each plan includes a one-time setup fee, and we list all prices on our pricing page.

Is there a contract?

No, every plan is month-to-month, so you stay because it's working, not because you signed something.

How fast will Google Ads bring in calls?

Ads can start showing the day a campaign goes live. This makes them the fastest way to get in front of people searching nearby. The first few weeks are about learning which searches turn into calls, then we cut what's wasting money and put more behind what works.

Should I use Google Ads or Facebook and Instagram ads?

If your customers are more likely to find you while scrolling than searching (like a salon, a restaurant, or a new product launch), Meta ads usually do more for you than Google. We set those up and manage them the same way, and we'll tell you which one fits your budget before you spend on either.

How will I know my ads are working?

Call and form tracking is set up before the first ad runs, so your monthly email shows how many leads came in, what you spent, and what each lead costs.